Lures

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano’s innovative FLASH BOOST technology to emit an enticing flash during the retrieve and mimics a wounded baitfish on the pause — a combination that’s sure to trigger a bite from the wariest of bass. The World Diver 99SP’s small profile and deeper diving depth (6 to 8 feet) make it the ideal lure for targeting suspended fish.

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano’s FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause. The World Minnow 115SP casts up to 22% further than similarly sized lures and dives from depths of 4 to 6 feet, plus the erratic side-to-side darting action will trigger aggressive bites from trophy bass.

Shimano’s legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first lure of its kind to incorporate Shimano’s FLASH BOOST technology.

This innovative and proprietary technology suspends foil on micro springs within the lure body to create a continuous flash that mimics a wounded baitfish, even when paused. SCALE BOOST technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern. With the distinct ability to be fished with a walk-the-dog action with continuous rod twitches or create large pops with a sweep of the rod tip, the World Pop 69F FB champions BOOST CONCEPT technology to draw aggressive strikes from trophy bass.

Powered by Shimano’s BOOST CONCEPT family of lure technologies, the all new Zumverno 95SP MR elevates the Shimano’s lineup of premium jerkbaits. Designed to reach a mid range depth of 6.5 feet, this suspending model settles into a nose down posture on the pause, ideal for maximizing returns on live sonar. Its precisely engineered bill delivers a sharp, erratic action that mirrors the frantic movement of fleeing baitfish, triggering aggressive strikes.

Measuring 95 mm (3¾”) long, and weighing 1/3 oz, the Zumverno 95SP MR is engineered for long-range performance with Shimano’s enhanced JET BOOST technology—a refined center of gravity transfer system that improves casting distance while delivering instant, responsive swimming action. By lowering the internal weight position, Shimano optimized both the lure’s stability in flight and its crisp, dynamic movement in the water.