Lures

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural swimming action regardless of speed on retrieve. Boasting Shimano’s SCALE BOOST technology to conjure an incredibly lifelike appearance, the BT BAIT is perfect for finesse enthusiasts who enjoy “matching the hatch” with a light spin or bait finesse system (BFS).

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for targeting coastal species like calico bass in Southern California waters and stripers on the East Coast, the CURRENT SNIPER Jerkbait allows anglers to cover lots of water with lengthy casts.

The CURRENT SNIPER Jerkbait can also be worked at different speeds due to its slow-floating design to allow anglers to fish it 3 to 5 feet below the surface. Reliable and chemically-finished treble hooks are located at both mid-body and the tail so anglers can make the most out of every strike.

Shimano’s Gravitator 220SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water utility and unparalleled performance. Equipped with ARMABOOST technology, the Gravitator 220SS improves casting distance over conventional designs by folding the lure into a more aerodynamic form, reducing air resistance in flight for smoother, longer casts. Additionally, the lure’s unique Action Modifying Insert can be removed or inserted into the joint area of the body, allowing anglers to adjust the action based on angling conditions or fish behavior.

The HD-ORCA FLASH BOOST now adds another dimension to its highly-touted series of Orca offshore lures. The 200mm-size HD-ORCA FB incorporates Shimano’s FLASH BOOST technology that suspends foil on small springs inside the lure’s body. This allows the lure to constantly emit an attractive flash — even on the pause — and is designed to mimic the movements of an injured baitfish.

The HD-ORCA FB has a unique diving and swimming action when retrieved with low and slow sweeps of the rod while allowing the lure to return to the surface after each sweep. The HD-ORCA FB also features Shimano’s JET BOOST technology for increased casting distance.

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT lure technologies for heightened performance when chasing tuna or other aggressive pelagics. The unique cupped-face design of the Bomb Dip 170F FB combines with Shimano’s patented Bubble Chamber technology to create a loud and visual splash that creates a bubble trail that allows predators to hone in on the lure, even in a chop. Shimano’s FLASH BOOST technology suspends foil on small springs inside of the body of the lure to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause

Engineered to trigger vicious strikes from aggressive predators, the Shimano Ocellus Pencil Flash Boost delivers versatile topwater and subsurface action with effortless control. Whether walking the dog, diving just below the surface, executing short, sharp plunges, or triggering a frantic panic response, this lure responds with crisp, dynamic movement. When paused, it settles into a near vertical posture, leaving the head and line tie poised above the surface. The Ocellus Pencil Flash Boost comes in 85mm (3/8 oz) and 130mm (1 oz) options.

The SP-ORCA Baby is a small subsurface lure that provides offshore anglers the ability to catch finicky pelagic species that are keyed in on smaller baits. With its compact body and heavy center weight, anglers won’t have to sacrifice casting distance.

When fishing the SP-ORCA Baby, anglers need to allow the lure to sink to the desired depth and then retrieve with a jerking motion, flipping the bail open between jerks to allow for the lure to sink back into the desired depth range. Repeat this style of retrieve until the lure is out of the strike zone. The SP-ORCA Baby will wobble and slowly sink in a horizontal position as well as have a rolling action when retrieved with steady jerks of the rod.

The SP-ORCA FB comes equipped with Shimano’s revolutionary FLASH BOOST technology. The FLASH BOOST technology suspends foil on small springs inside of the lure’s body. This allows the lure to constantly emit an attractive flash, even on the pause. The placement and movement of the foil is also designed to mimic the movements of an injured baitfish. This lure comes equipped with 3X hooks and split rings, through wire construction, and Shimano’s JET BOOST technology for increased casting distance.